Meet the Family Behind Raiz'd Up Outfitters

Built on Family. Made for Adventure.

We're Ethan and Mileyna Rios — a husband-and-wife team raising three incredible kids, chasing adventure, and building something we're proud of together. Raiz'd Up Outfitters is our passion project turned real business, born from late nights, big dreams, and a whole lot of love for the outdoors.

Why We Started Raiz'd Up

We believe quality outdoor apparel shouldn't break the bank — and it should actually mean something. Every design we create is inspired by real moments: early mornings on the water, hunting season with the family, muddy trails, and the kind of memories that stick with you forever. If you love the outdoors as much as we do, you'll feel it in every piece we make.

The People Behind the Brand

Mileyna is the creative engine of Raiz'd Up. By day she juggles roles as a dispatcher, office assistant, and parts specialist — and somehow still finds time to design every product, manage the website and social media, and make sure every order ships with care. She's the reason this brand looks and feels the way it does.

Ethan brings the operational backbone. As General Manager overseeing five companies specializing in vintage motorcycle parts, he knows how to keep things running. At Raiz'd Up, he helps guide the business, develops new ideas, and field-tests every design to make sure it holds up to real outdoor life.

Family First. Always.

Our three kids are our biggest inspiration and the reason we push ourselves every day. Whether we're fishing, hunting, camping, or just exploring somewhere new together — family is at the heart of everything Raiz'd Up stands for.

When you order from us, you're supporting a real family working hard to build something meaningful. Every order matters to us more than you know.

Thank you for being part of our journey.

— Ethan & Mileyna Rios
Owners, Raiz'd Up Outfitters